In order to provide our customers with the best possible piano, we focus on research, innovation and continual development, at our factory in Vienna. We would also like to make a contribution to the city of Vienna, by strengthening the centuries-old tradition of piano building seen in the city.

Innovations happen here…

Most of the pianos sold worldwide are upright pianos; with most manufacturers focusing on the development of the more prestigious concert grands. Piano production in general is a very conservative field, and the result is that over the last 100 years, almost no innovation at all has been made, and most of today’s pianos are based on technology from the 19^th century. By targeted research and development into all the technical details of the piano, FEURICH has managed to produce instruments which truly bring the upright piano into the 21^st century.

Traditional craftmanship from the heart of Europe

Although pianos originate from Europe, and there is therefore a large tradition and knowledge base behind piano building here, it was clear to us that to be successful worldwide, the FEURICH Piano 123 – Vienna would need to offer striking innovations and advantages over the competitors on the market. This piano achieves this by exhibiting completely new concepts, in numerous aspects of piano design––all implemented and finished with traditional Viennese craftsmanship.

In keeping with traditional piano building methods, we use only high-quality woods and raw materials. All the parts for the piano casing are cut by CNC machines in order to ensure high precision and the perfect fit.

In keeping with traditional piano building methods, we use only high-quality woods and raw materials. All the parts for the piano casing are cut by CNC machines in order to ensure high precision and the perfect fit.