{"id":5650,"date":"2017-12-05T15:20:01","date_gmt":"2017-12-05T15:20:01","guid":{"rendered":"\/about-us\/history\/"},"modified":"2020-10-06T09:39:45","modified_gmt":"2020-10-06T09:39:45","slug":"history","status":"publish","type":"page","link":"https:\/\/feurich.com\/en\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2>FEURICH \u2013 The Innovative Brand<\/h2>\n<p><strong>F<\/strong><strong>or over 165 years FEURICH has specialised in traditional piano building while at the same time producing innovations which have inspired piano lovers all over the world. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7426&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7406&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7401&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<strong>2016<\/strong><\/p>\n<p>On the 21<sup>st<\/sup> of June 2016, the centrepiece of the modern FEURICH\u2019s history was born \u2013 the Vienna Piano Production Centre, in the centre of Vienna. The first FEURICH \u201cMade in Austria\u201d piano was produced. The <a href=\"https:\/\/feurich.com\/en\/products\/vienna-pianos\/\">FEURICH Mod. 123 \u2013 Vienna<\/a> sets a new benchmark in piano construction and exhibits an extraordinary new action, as well as numerous groundbreaking patents and technical innovations, never before seen on acoustic upright pianos.<\/p>\n<p><strong>2015<\/strong><br \/>\nFEURICH revises and updates its production procedures used in our facilities in Ningbo. The result is an improved piano action, enabling a highly touch-responsive pianissimo, a more controlled attack, and a faster repetition. Assembly processes are streamlined, materials optimised, and the new grand models 162 \u2013 Dynamic I and 179 \u2013 Dynamic II are introduced.<\/p>\n<p><strong>2010-2012<br \/>\n<\/strong>The worldwide rights to the FEURICH brand are taken over by the company in Vienna. Of great importance to the new FEURICH team, is to implement and develop further the ideas seen in traditional European piano building methods. Planning for the new <a href=\"https:\/\/feurich.com\/en\/production\/feurich-vienna\/\">Vienna Production Centre<\/a> begins. In April 2010, the team in Vienna is restructured and the headquarters expanded. Under the name KLAVIER<em>galerie, it is simultaneously turned into a renowned music centre, where all aspects of the piano can be tested and experimented on. <\/em>Here all technical developments in the pianos are tested and implemented before being introduced into the FEURICH production processes. Numerous improvements are implemented into existing models, in order to ensure the high quality standards associated with the FEURICH brand, and to further improve upon the exceptional price-quality ratio.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7441&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;6344&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;6320&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<p><strong>2003-2010<\/strong><\/p>\n<p><span lang=\"EN-US\">In 2003 the company in Vienna began the production of pianos with production partners <strong>HAILUN <\/strong>PIANO CO. LTD. in Ningbo, China. The Hailun factory is regarded as the finest and most sophisticated piano production facility in China. Thanks to their top-of-the-range equipment, they are able to produce the entire range of products needed in piano building, and are in high demand as a supplier to many of the world\u2019s best known piano brands. The <strong>Model 122 \u2013 Universal<\/strong> was the first piano to be produced entirely at the HAILUN production facility in Ningbo. From August 2003 onwards, the model is sold worldwide and in 2007 is honoured with the prestigious <strong>Diapason d\u2019or<\/strong> prize in Paris.<\/span><\/p>\n<p><span lang=\"EN-US\">It is of particular note that many of the excellent grand pianos developed over recent years have already received several prizes for their outstanding quality, and thanks to the careful preparation and the many innovations behind each piano, they easily out-perform many pianos at a much higher price point. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><\/h4>\n<h2>FEURICH \u2013 The Traditional Brand<\/h2>\n<p><strong>FEURICH <\/strong><strong>has provided first-class pianos to the world for over 165 years. <\/strong><\/p>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;4px&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7391&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<strong>1994<\/strong><br \/>\nThe Euterpe company was sold off, and for this reason a part of FEURICH was sold to Bechstein. In 1993 these shares were bought back. In 1994 the new FEURICH production started, in cooperation with R\u00f6nisch and Fritz Steinbauer. In 1999 the entire FEURICH production is moved to a new premesis in Gunzenhausen, Germany. The highly qualified team at FEURICH has always guaranteed consistently quality products. The typical distinct FEURICH sound character remains the same today as it was in the past.<\/p>\n<p><strong>1959<\/strong><br \/>\nFollowing the forced expropriation of company assets by the GDR, there was only one option\u2013\u2013relocating to West Germany. In Mittelfranken a new home and a future for the company was found. A very successful period began. Working together with Euterpe in Langlau, the FEURICH company was able to upscale to new levels. By the end of the 1970s, the factory employed up to 276 employees, producing around\u00a0 2000 upright pianos and 300 grand pianos annually.<\/p>\n<p><strong>1911<br \/>\n<\/strong>The second plant in Leipzig-Leutzsch was founded in 1911. It was here that 360 people made 1,000 upright pianos a year and 600 grand pianos, to be sold throughout the world. By that time, besides Europe, Feurich had established a particularly strong market in Australia, Chile and Brazil. FEURICH at that time was a member of the so-called Group of Five. The<strong> five leading manufacturers <\/strong>in Germany joined forces to provide selected pianists with concert grand pianos worldwide. FEURICH had 60 company-owned large concert grand pianos on stages throughout the world at that time. Only after the Second World\u00a0War did this influential era end, as hardly any German manufacturers could produce a concert grand piano during those hard times.<\/p>\n<p><strong>1851<\/strong><br \/>\nIn 1851 in Leipzig <strong>Julius Gustav Feurich <\/strong>founded the piano manufacturing company FEURICH at the cost of 1 gold mark. His father and grandfather before him had learned to build specialist pianos and harpsichords. The piano building tradition in the family thus dates back to the 18t<sup>h<\/sup> century. Julius Gustav Feurich was the first piano manufacturer in Germany to build an upright piano with an under-damper action, years ahead of his rivals.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7451&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7386&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7396&#8243; img_size=&#8221;357&#215;238&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;42px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For over 165 years FEURICH has specialised in traditional piano building and exciting piano lovers all over the world with remarkable innovations.  <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5529,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5650","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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